Mobile Marketing has taken the business world by storm. Leaving some local businesses without an inkling of what they need to do in the mobile marketing arena in order to reach consumers in this space. There are so many avenues that businesses can consider for there marketing, however none of those has the immediate effect that a strong mobile marketing campaign can have on your consumers.
Mobile marketing is currently one of the hottest topics for businesses of all sizes who are trying to reach their target audience in new and innovative ways. If you are a business owner and have yet to make the decision as to if you want to get involve in the mobile marketing space consider the fact that there are over 24,037,372 mobile phone subscriber in Canada and the US boast a mere 327,577,529 that is a lot of people and a huge opportunity for your business.
Mobile marketing is the process of communicating with consumers via their mobile device, whether that is a smartphone or tablet. The mobile marketing medium allows businesses to transmit there marketing message and introduce consumers to new products, or offers. It can also be used to garner participation in campaigns as well take them to a mobile website.
Why Mobile Marketing Is Different
All other forms of marketing has been gotten used to by the savvy consumer. This makes it very difficult for you to get the attention of your target audience because most of them will choose to ignore your message. Because advertisements bombard consumers all day long they have largely been desensitized to them. They choose to fast forward through TV spots, as well as immediately flip past full page magazine ads.
Mobile marketing is different because mobile phones are hard to ignore and is fast becoming a tool a lot of people could not live without. Because these devices have been adopted across all demographic lines and consumers have them readily available it makes for a great way to engage your target audience. Consider the fact that text messages open rates are nearing 97 percent open rate. In a word mobile marketing spells opportunity.
Once you decide to get involved with mobile marketing there are a few tips I would like to share on how to do it the most effective and successful way.
Mobile Marketing Tip #1
Develop a mobile website. The first task is to make sure you have a mobile website. By developing a mobile version of your website it will enable potential consumers to interact with you via there cell phone. Having a mobile version of your website will allow you to also take advantage of the data that suggest that a consumer is three times more likely to buy a product on a mobile phone than on their desktop.
Mobile Marketing Tip #2
Mobile redirect script. Once you have gotten the mobile version of your website developed the next task is to make sure it has a redirect script. A redirect script communicates tells the browser which version of your website to serve, by detecting if it is a mobile browser or a desktop browser. In this manner your audience will not have to click through to the mobile version.
This is a huge mistake that a lot of business owners are making. They serve up the desktop version of their website first with a link a visitor has to find and click before they can access the mobile version. This should be done the other way around. Always include a bypass link on your mobile website so that a person if they choose to can view the desktop version.
Mobile Marketing Tip #3
“Tap To Call” Include a “tap to call” feature on the home screen of your mobile website. Having a phone number that is a hot link that will allow them to click to call is good, but to be more effective have the number anchored to the “Tap To Call” text. In this way you have hot linked the number as well as included a great call to action.
Mobile Marketing Tip #4
SMS Or Text Messaging. We stated above that the text open rate was 97% and with that in mind there is no reason why you should not consider including a text message campaign in your marketing strategy. It is an effective way to boost traffic to a website or even bring in foot traffic to a brick and mortar business. Businesses can announce special deals, build loyalty programs as well as boaster those slow nights.
Text message marketing campaigns gives you real time delivery. Consumers get you message right after you hit send, and most will open them within five minutes or less. Significant reach with little investment so running a campaign is cost effective. You will get good response because people are not as desensitized to text message marketing yet. Lastly you can almost immediately determine how effective your SMS campaign is and tweak and test.
Mobile Marketing Tip #5
Mobile Ads. Mobile advertising is another great way to pull in traffic to a website and offer. Mobile ads are currently performing five times better than desktop advertisements. Including mobile ads into your mobile marketing agenda is a good idea.
Mobile Marketing Tip #6
Location based social media for mobile. By including in your arsenal mobile social media platforms that allow users to check-in on their mobile phone. So establishing a foursquare account as well as others will allow your consumers to be able interact with your business on there mobile phone while being at your location. Consider that 63% of iphone owners uses location based services at least once a week.
Mobile Marketing Tip #7
Proximity Marketing. Proximity marketing is targeting those that are near to your local business. It is a way to target people based upon their precise geographical location. It targets the spot where the consumer is standing and not the city, state or country. In this way you are able to send more responsive type messages.
Mobile Marketing Tip #8
Mobile Apps. Having a mobile app developed for your business is another strategy you could implement in business. Mobile apps will let your target audience view your content and offers on the mobile device. With push notifications you can send messages to all those who download your app as well as include in app purchases.
Mobile Marketing Tip #9
QR Codes. Including QR Codes is another great idea. QR stands for quick response and you can used them to take a consumer from one medium to the mobile web. Get creative with your strategy. You can take consumers to your mobile app or mobile website. Use Qr codes on your business cards and any other print media you are doing.
Mobile Marketing Tip #10
Take Action. Take immediate action, do not put this off until later. Implement the mobile marketing tips suggested in this article as soon as you are able to do so. Knowing is worth nothing if the tactics are not implemented. Mobile marketing is not going anywhere any time soon but arriving late could cost you money.