Social media marketing seems to be the new for businesses of all sizes. The question is while we all jump on the band wagon and ride this wave, what are we doing right? What are we doing wrong? Can we improve upon our marketing effects leveraging social media.
The biggest room is always the room for improvement. Improve how? What are the things we can do today to get a return on our investment of time and money in the social media marketing game?
For starters we can build a more social friendly website that connects those who visits it to you’re social media profiles. Allow people to comment and respond to content posted on you’re website. Also make sure you respond to the questions and comments they post. Give the user a total social experience the moment they land on your website without compromising lead generation and sales.
By including your social profile links on your website this will allow you to build and grow a social following. In order to grow it faster you might want to consider running some paid traffic to these profiles. For the most part each of the major social networks has some form of paid traffic. Facebook ad network for example can be used to generate more “Likes” on your business profile page. This tactic can be used on other social profiles as well.
Through content creation that your particular niche has an affinity for will garner higher chances of them being apart of your social community. Keep in mind building a social community around your brand is similar to building a list of email subscribers.
However the goal here is to be socially accepted. Do not make the mistake of misunderstanding social media. In a social environment do not push your product or service in the traditional fashion because it will hurt your brand or business. Social media platforms are different from tv, print or radio it’s organic.
The communities you build using social media marketing should be an asset to you and looking at them in that light is important. You are in a social environment and the way you sell things to friends and family is very different. For example you do not use high power sales tactics to tell a friend about a movie he should see-it is in this lite that you sell in a social environment.
With the influx of so many businesses in the social media marketing space over saturation is quite possible. Your business should keep this in mind when developing your social media strateg. Do not focus to much of your time on considering new social avenues.
Spend the majority of your time and effort focused on the social media sites that have the most impact on your business. Develop them fully on a day to day basis. In this way you want waste precious time on those sites that are not effective at bringing in more business for your company.
Once you know the sites that will help your business most being effective has to do with the influence you have socially among those who are a part of your social community.
Developing a relationship with those who are a part of your community requires the ability and discipline not to try and sale them something with every post.
Instead what is your agenda when you are at a social event in the real world. How do you communicate? Do you run people off or are you more entertaining, out going and fun.
Social media has brought the real world social environment online and along with it a new way of doing business socially. The old saying people do not care how much you know until they know how much you care holds true in this new social media marketing environment.
In this arena it is not about your business, product or service. It is about their needs, aspirations and goals. You are in their space as a guest. The best way to communicate in their space is by getting to know them.
Engage them by asking questions as to how you could improve on whatever service or product you offer. Run contest and offer prizes that will get them talking to their friends about what you are doing and how they should be a part of it.
In this way you are not talking about your business, product or service. They are. That is the goal for social media marketing. For your business, product or brand to grow through the ultimate word of mouth. Virally. A word from a friend about your business goes a lot further than any form of advertising you could think of.
Consider the fact that most of your purchases are based around some form of social referral in one way or another. In particular high dollar purchases. If this is true of you then it is also true of others.
People go together in schools like fish and when the lead fish turns they all turn. Having influence over the lead fish is the idea in social media marketing. Getting those pack leaders to engage with and talk about you business or brand is a key strategy in growing your social influence.
In conclusion developing your social media marketing strategy and making it more effective consist of building a more social friendly website that has links to your business social profiles. Engaging with those who comment on your content. Knowing that your social profiles are an asset and communicating properly in a social environment.