With all the recent updates that search engines are making Google in particular has a lot of SEOers worried. Should this be the case or should the focus be else where.
Where the search engines are concerned the best plan is to not stress about something you have no control over rather adapt. With that said one of the best mindsets to implement on a daily basis when wrestling with SEO is to employ the mindset of the Serenity Prayer, which states ”God grant me the serenity to accept the things I cannot change; courage to change the things I can; and wisdom to know the difference.”
Realizing that no matter how frustrated all these changing are I can not make it like it was yesterday gives you more power and control over the future and not laying all your traffic eggs in one basket. Matt Malone of Gravitatedesign.com had this to say:
Understanding the secret to search
I stopped worrying about Google’s algorithm changes or latest rounds of penalties because I understand where Google wants to be. Therefore, I understand what I need to do to remain in their highest graces. Write quality content that answers real questions.
Search engines have been cracking down on poorly written, irrelevant content this past year – with a vengeance. They’re making a strong push to clean up the web, and are rewarding those who are already providing good information.
Matt Cutts, head of Google spam team says, they’re “leveling the playing field.” Websites that have been over-optimized or contain poorly written copy will be penalized in order to reward those who have consistently offered well-written, timely and unique content.
The message is very clear: spend the majority of your digital business development efforts writing good content that answers your audience’s questions. To take this a step further, you can provide even more content by engaging your customers via social media channels.
If you can answer yes to these five simple questions, your business has great potential to succeed online:
- Do you have an attractive website?
- Is your website easy to navigate?
- Is each page on your site specific to only one or two topics?
- Is your copy grammatically correct, completely original and at least 250 words per page?
- Do you have a blog hosted on your domain that you update at least twice a month?
If you answered “Yes!” to all of the above, you are well ahead of the competition.
Content is now God
You’ve heard the cliché content is king? Well, in today’s world of search, content is God!
The most effective SEO strategy you can implement for online success comes down to writing. This can be extremely daunting for most businesses. I suggest working with an agency or finding an employee who just loves to write about your business in their spare time. The future of your online success is counting on it.
I’ll leave you with some of my favorite resources for producing content that search engines will love:
The time spent whining can be better used by writing good content that is informative, entertaining and social. Instead of the emphasis being placed on SEO think about the readers enjoyment and ability to follow as well.
In this way not only will you build greater content but loyalty of the readers as well. If you agree or are in disagreement leave a comment below and in the words of the late Easy E express yourself.