If you are at all interested in doing any mobile marketing it would be smart of you to follow what is currently trending. It goes without saying that the first thing you should do as business owner is to develop a mobile website in so doing you will be able to take advantage of the traffic that currently visits your desktop website on a mobile phone.
Next, by taking a good look at what is trending you are able to make a good judgement as to what other mobile marketing strategies that may benefit your business. According to a recent article found below from Business Insider:
The trend toward mobile, including use of check-in sites, is increasing. Your customers and competitors increasingly are taking advantage of the mobile revolution. What about your business — are you ahead of this curve, keeping up, or totally unaware? This roundup looks at 10 mobile trends and resources, to help you run and grow your business:
Mobile Use May Bring Downsides
Facebook used more via mobile devices than via Web. A recent comScore report indicates Americans spend more hours on Facebook’s mobile site and apps than on the the classic Web interface. As the report points out that, for advertisers that’s a problem, because the mobile feed doesn’t display nearly as many ads as the regular website. And the mobile interface may not display other things. Do you know what else of your Facebook presence may not be displayed to followers – have you checked lately?
Steps for Small Businesses
Optimize your site for mobile users. Is your site optimized for mobile visitors? Features such as pulldown boxes and collapsible links make a site much more mobile friendly.
Securing mobile devices is a critical step. Protecting the data on mobile devices must be an important priority for businesses as these tools are used more and more. So what steps can be taken to make sure your mobile devices never become a liability?
New Yelp check-in app means mobile feedback. A new app called Check-In Comments lets users leave instant reviews or tips as soon as a friend checks in at a restaurant or other establishment. The new app shows one way mobile check-in will transform customer feedback.
Check-ins at Foursquare and location services rise. According to a Pew Research Center study, one in 10 adults now checks in with Foursquare, Gowalla and other geosocial services. Does your business have a physical location? If so, are you taking location-based services into account in your marketing?
The state of location-based services. With the emerging importance of mobile and its location-based capabilities, it’s important to look at how far leading services have actually progressed. The marketing implications of these services are clear.
More Apps Emerge
Workers getting mobile too. Customers aren’t the only ones moving around and interacting by mobile device more often these days. Having an increasingly mobile work force has its advantages as well. To that end, apps that enable them are part of the future.
Check out these 65 mobile apps for your business. Mobile tools abound and, what’s more, many have been developed for use in a lot of business management areas. If you want to see how many ways mobile technology can improve productivity, consider how you might use some of these.
More Trends to Watch
Mobile as competitive advantage. According to one study, 85% of small businesses are using smartphones to improve productivity.
Mobile payments could be a game-changer. And not just for consumers. As options for mobile payments expand, more and more small businesses have signed on. The capability allows businesses to take advantage of a clear market trend.
While there are some hurdles to overcome when developing a mobile marketing strategy for your company it is better to overcome them now than wait. Early adapters to new and innovative marketing concepts usually fair better than the late bloomers because their presence was found in these areas from the beginning.
From a customer perspective they were the trend sitters and now that your company has decided to do it you are just a follower. The perception of your company and brand is important.
While doing it yourself could save you money you may stand to loose more than just the investment of time. As quickly as things change in online and mobile marketing space having someone on your team who’s soul purpose is to handle your mobile marketing is the best bet.